How much does a project cost?

Every project is scoped to your needs. Landing pages start around $500 and full websites around $1,500, while web apps are quoted after a discovery call. We always give a clear, fixed estimate before we start.

How long does a typical build take?

A landing page can ship in 1–2 weeks. Full websites usually take 4–8 weeks, and web apps vary with scope.

What technologies do you use?

We build on modern, reliable stacks — typically React/Next.js, TypeScript, and headless CMS or commerce platforms — deployed on fast edge infrastructure like Vercel.

Do you offer ongoing support?

Yes. We offer maintenance and support plans to keep your product fast, secure, and continuously improving after launch.

Can you work with our existing team?

Absolutely. We integrate with in-house teams or work fully independently — whatever gets your product shipped best.

AI Features for Business Websites: What Works in 2026 and What's Just Hype

Every business website is suddenly "AI-powered." But most of what's marketed as AI is either a generic chatbot bolted onto an existing site or a feature your users don't actually want.

This guide separates the real AI features that drive conversions and improve user experience from the ones that add complexity without value. If you're evaluating AI for your business website, start here.

The 4 AI features that actually work for business websites

After building and auditing dozens of AI-enhanced sites, these are the features that consistently deliver ROI:

1. Intelligent site search

Basic site search returns results based on keyword matching. AI-powered search understands intent, handles typos, considers synonyms, and ranks results by relevance. For content-heavy sites, this can double the engagement rate of search users.

ROI: Sites with AI search see 30–50% higher search-to-conversion rates. Users who find what they're looking for in one search instead of three are significantly more likely to convert.

Implementation: Algolia, Meilisearch, or Typesense. Budget $200–$1,000/month depending on traffic. Open-source options (Meilisearch) can be self-hosted for less.

2. Personalized content recommendations

Showing every visitor the same content is the default, but it's rarely optimal. A returning client who sees irrelevant generic content is a missed opportunity. AI-powered personalization adjusts messaging, case studies, and CTAs based on visitor behavior, industry, or referral source.

ROI: Personalized CTAs convert 42% more often than generic ones according to HubSpot data. Even simple personalization (showing industry-relevant case studies) improves engagement measurably.

Implementation: Start simple: use referral source (e.g., someone from a healthcare site sees healthcare case studies), referral medium (organic search visitors see SEO content), or return visitor status (returning visitors see deeper content, not the same hero).

3. Conversational AI for lead qualification

The line between chatbots and live chat has blurred. Modern AI assistants can qualify leads, answer product questions, book meetings, and hand off to humans when the conversation gets complex — all without the rigid flow of traditional chatbots.

What works: AI assistants that are transparent about being AI, have clear limits, and hand off to humans gracefully. What doesn't: pretending to be human, getting stuck on simple questions, or requiring users to repeat themselves during handoff.

ROI: Businesses using conversational AI see 2–10x higher chat engagement rates and 30–50% reduction in cost-per-lead from chat interactions. The key metric is not "conversations started" but "qualified meetings booked."

4. AI-generated content with human oversight

AI can draft blog posts, meta descriptions, product descriptions, and social copy. Used purely as a first draft generator with human editing, it cuts content production time by 50–70%.

What doesn't work: Publishing AI content without human review. Google's helpful content system penalizes low-effort AI content. The winning approach: AI drafts, human edits, subject-matter expert reviews.

What AI features are overhyped for most business websites

AI-generated images for hero sections. Generic AI art on your homepage signals low effort. Custom photography or illustration still outperforms AI imagery for trust and brand recognition.

Full AI customer support without human backup. Users tolerate AI for simple questions but get frustrated when they can't reach a human. AI escalation to human support is table stakes.

AI voice assistants on websites. Voice interfaces on websites have low adoption rates. The technology works, but users aren't looking for it on business websites yet.

How to evaluate an AI feature for your site

Before adding any AI feature, ask:

Does this solve a real user problem? An AI chatbot nobody uses is just technical debt. Identify the actual frustration before adding AI.
What happens when the AI is wrong? AI will be wrong sometimes. The fallback experience matters more than the average experience.
What data does it need? Personalization needs user data. Search needs content. Make sure you have the raw material before building.
What's the ongoing cost? AI features have ongoing API costs. A chatbot that costs $500/month needs to generate measurable value.
Can we measure the ROI? Define the metric before you build, not after. Is it more searches? More conversions? Lower support tickets?

The no-AI option is still valid

Not every business website needs AI features. A fast, well-designed site with clear messaging and a simple contact form outperforms a slow, confusing site with AI features every time. Add AI only when it solves a specific problem your users have.

If you're considering AI for your site, start with one feature (site search is usually the safest first step), measure the impact, and expand from there. One well-executed AI feature beats five half-implemented ones.

Frequently asked questions

How much does adding AI to a website cost? It varies widely. AI site search starts around $200/month. A custom AI chatbot is $5,000–$20,000 to build plus $500–$2,000/month in API costs. Personalization can be implemented for $2,000–$10,000 depending on complexity.

Will AI features slow down my website? They can, if implemented poorly. AI features often load third-party scripts or make API calls. Use async loading, edge functions, and proper caching to keep your site fast. Run our speed test before and after adding any AI feature.

Do I need a developer to add AI features? Most AI features require development work. Some platforms offer plug-and-play options (chatbots, basic search) that a non-technical person can set up, but custom integration typically needs a developer.

Is AI-generated content bad for SEO? AI-generated content without human editing is risky. Google's systems detect low-effort AI content and may rank it lower. AI content that's reviewed, edited, and enhanced by a human subject-matter expert performs similarly to human-written content.

What's the fastest AI feature I can add to my site? AI-powered site search (Algolia or Meilisearch) can be implemented in 1–2 days. A basic chatbot FAQ with a platform like Intercom or Drift takes similar time. More sophisticated features require 2–6 weeks.

Thinking about adding AI features to your website? Talk to Avvio — we'll help you identify which features actually move the needle for your business and which ones to skip.